The Right Way to Build Your
App Marketing Strategy

The number of smartphone users across the globe is increasing fast but what makes the devices truly functional is mobile apps. There are more than 2.5 Mn+ apps on the Play Store and 1.8 Mn+ on the iOS App Store. Do you know the worldwide uninstall rate for apps after 30 days is 28%? Is your app getting noticed by the users that truly matter? An intelligent app marketing strategy is not only important for app discovery but also user retention.

Our guide will help you to understand strategies across the entire user funnel:

• Scaling your app
• User acquisition
• User activation
• Keeping your users engaged
• Conversion
• Finally, retention